Eben Pagan’s Guru Home Study Course is all about creating, advertising and selling information products online. The course was based on his popular Guru Mastermind seminar which sold for $10,000 per seat.
Guru Home Study Course includes online marketing training material and also a mentoring training system that helps business people discover how to be profitable online. Basically, the course has 3 major components:
- How to create information products
- How to create powerful marketing that turns interest into sales
- How to promote your product on the Internet
In more specific discussions in the course, Pagan outlines the ways on how to leverage social media’s influence to attract the right traffic to one’s online business. He also shared tips on how to find hidden keywords and use them to rank higher on search engines, which includes a few recommendations for paid keyword research tools.
Pagan also provided a guide on how to uses videos in building a list and attracting prospects. For him, videos are the most effective medium in building relationships with customers – even more than text-based content. Seeing and hearing someone talk on a screen creates a bigger impact and conveys the message more effectively.
Also included in the course is the importance of Google Analytics and how it can help make more money by tracking how customers behave. Pagan believes that Analytics is vital for anyone who owns an online business, despite the fact that most of them hate looking at numbers.
The course even includes tips and answers to frequently asked questions regarding pay-per-click marketing and Google AdWords.
In May 2010, the Guru Home Study course has been updated by the Guru Blueprint program.