Eben Pagan’s Guru Traffic Intensive Summit, as the name implies, covers a comprehensive guide on how to generate much-needed traffic for online businesses.
This training program emphasizes the elements needed for winning the attention of potential customers and bringing them to a business website. Basically, according to Pagan, there are 5 factors that influence a customer’s buying decision:
Pagan believes marketers should learn how to harness those emotions – in sequence – and channel them into the sales process. The way marketers position their product or service is crucial in addressing these factors and eventually convincing customers to commit to a purchase.
Some of the other topics covered by this training are as follows:
- The 5 Skills You Need to Dominate Any Marketing Channel
- Six Human Motivation Formulas That Get People to Take Action
- How to Prove to Customers You Can Get Them Real Results
- How to Discover Your Customer’s Ultimate Influencer
- The 10 Master Attention-Grabbing Communication Formulas
- The Secrets of a Successful Sales Sequence
- Writing a Powerful Headline with the 10 Most Powerful Words in the English Language
- Creating Content that Generates Traffic, Leads, and Customers
- The Elements of High-Converting Design
- The Highest Leverage Marketing Channels (and the Secrets to Taking Advantage of Them)